The well known Marxist revolutionary and guerilla, ‘Che’ needs no introduction. What fascinates me is his ability to acquire an iconic status, a celebrity star, akin to those in the Westernized Capitalist World. When it comes to admiring Heroes, and projecting them as icons, the distinction between capitalism and communism becomes a blur. There is also another interesting feature. ‘Che’ has become a cult, just like an idol rock star in popular culture. I would like to name these phenomena as psychogogic massmersim. Massmerism comes from Mass and Mesmerism. Psychogogic massmerism is a kind of infliction of a voyeuristic masochism, an addictive narcissism to project a God idol and hero worship it. The masses who are addictive to both Communism and Capitalism are not immune to it.